“Should I have a blog on my hostel website?”
Instead, ask yourself: what kind of content ideas you can share on a hostel blog or social media.
Because yes – it’s good to have a blog (preferably with content in it ;)).
Why should you invest time in the hostel’s blog content?
Well, apart from what this guy says…here is why:
- Better positioning in the search engine (hello Google)
- Building your brand awareness
- Building email list
- Connect with your audience (online is also fun!)
- Build a community
- Attract more direct bookings (hell yeah!)
Set up for success
Before writing, set time apart for the detailed research.
You see, content ideas for your hostel can come up from your head – and that’s fine. But the whole idea is to share something valuable with your audience. So make sure that your ideas align with what your clients want to read (and hear) about.
Start by creating your buyer persona
Buyer persona? What are you talking about, Ewa??
The buyer persona is the profile of your ideal client. You can have different types of “ideal client.” That’s kind of expected. For example, if you manage a poshtel, you can target both backpackers and digital nomads. These are 2 different types of clients with tooootally different needs.
So ask yourself:
Who is your ideal client?
What they love and hate?
What will they be interested in?
Where do they live?
What can help you with that:
- Google Analytics,
- Your Property Management System (PMS)
- Social media insights,
- Surveys that you have made previously,
- Going through your hotel & hostel reviews.
Make the keyword research.
If you want to be positioned in search engines, your hostel blog should contain keywords. This is why it’s worth doing keyword research for your business and finding the content ideas positioned in Google searches.
There are plenty of resources on carrying out keyword research for SEO, like this one on Backilnko.
Plus, it will give you insights into what your ideal guests usually search and read.
Do the competitors’ audit.
Choose your 1-3 main competitors and do their blog and social media audits. What do they do? Where do you see opportunities for your hostel?
Once you finish the research phase, you have done the 80% of the work.
Although it seems like a lot of work, trust me, it’s worth it. Every marketing strategy starts with market research.
You need to know your audience so you can pick up their interest and inspire their wanderlust.
How to search for blog (and social media) ideas for the hostel?
Now – many of us have been there – the first few weeks of posting be like:
The ideas seem to appear one after another. And then…
It seems like you’ve bumped on the internal wall inside your head, and ideas can’t get through.
But hey! There are tools where you can find inspiration – like this blog, for example.
Valuable tools and ways to find content inspiration:
- Social media – ask your audience what they want to hear about from you.
- Answer the public
- Google Trends
- Resource ideas from your staff
- Check out your old content: rewrite and repurpose it for other media channels (or even for the same one but present it differently)
TIP: from every blog post you write, create at least 10 different ways of posting it to social media. Here is how.
12 content ideas for the hostels, hotels and other travel accommodations
- Behind the scenes: how a day in a hostel looks like; how do you prepare for an event; Instagram takeover by the staff.
- Let the client speak for you: invite the previous guest to write a guest’s post.
- Share your’s hostel reviews on Instagram or other social media platforms in a visual form (Canva will be your best friend ever).
- List of your favorite places to visit & things to do.
- “Todos” recommended by local people.
- Practical tips for visiting your city/country/island.
- Ask on Stories what they would like to know about the area where your property is located.
- Introduce your staff on the blog and social media (sort of “a day from life” thing).
- Share on Instagram your guests’ photos and how they are spending time at your hotel (don’t forget to mention them).
- Communicate news and social events (a monlthy blog post listing events near you for the month).
- Show your audience what measures you take to make sure your guests stay safe during their stay.
- A lead magnet in the form of a detailed travel guide to your area available for download in exchange for signing up for your email newsletter.
Creating and executing: tools that will help you feel like a professional
- WordPress – for creating a blog
- Canva – to make excellent graphics
- Hootsuite or Metricool – for scheduling social media posts
- Later – for scheduling Instagram posts
- Google Docs – to write and organize
Measure the success
Creating and writing can be fun. The consistency here is the key. But to see if what you do is working, you should remember about measuring your results.
Here is why: you will know what’s working and which direction to take.
So, use this:
- Facebook and Instagram insights
- Google Analytics
- Google Search Console
You are almost at the end of this post, so it’s time for the conclusion.
You won’t create each day a masterpiece that will go viral overnight.
But here is the thing to remember: you will still show up for your audience. What’s more, your hostel’s content will be a valuable resource for your former & future guests.
Sign up below to receive a free blog content calendar and start planning your content today.
Keep doing the good work.