by Ewa Gabara | Jul 21, 2021 | Hospitality Copywriting
“Every great innovator or change maker has a muse who is the catalyst that ignites theirs vision of what could be – someone whose life will be different and better when she lives in a world with their product or service in it.” – Bernadette Jiwa “Meaningful” Airbnb...
by Ewa Gabara | Mar 13, 2021 | Hospitality Copywriting
Personalization was always a THING of hospitality. I always thought it was an obvious must-do treating each person as a person and not another number in the check-in line. But the more you travel, the more you see some are doing it better while the others…...
by Ewa Gabara | Feb 20, 2021 | Hospitality Copywriting
Quick quiz question: When it comes down to put down the words on your website you: Just get down with this, come out with some words, and send it to your web designer (or you publish it by yourself).You know your audience, you’ve made the research and use the words...
by Ewa Gabara | Feb 6, 2021 | Hospitality Copywriting
Turning bad reviews into your leading marketing slogan? Why not Bill Gates once said, “Your most unhappy customers are your greatest source of learning”. Snowbird, the ski resort in Utah, USA took this wisdom to the next level. You know, that the main motor...
by Ewa Gabara | May 2, 2020 | Hospitality Copywriting
If there is one thing certain in the current world situation is that we have some extra time in our hands. You have used it to make deep cleaning of your hostel. And you have started to make some renovations and the maintenance check-up. Maybe you spend time reading...
