Once upon a time, there was someone or maybe a bunch of someones who threw paper logbooks out the window and said there must be a better way to manage a hostel (or hotel).
There was a better way indeed, and it involved magical yet backed by a science thing called technology.
It gets even better because there’s a tremendous amount of tools that you can use to run hotel marketing. And this is what I’m going to share with you in this post: marketing tools to back up a hostel or hotel effort in this department (by the department, I refer to marketing, just so you know.)
I’m going to go ahead and assume that you’re a hospitality professional who looks for ways to up your hotel social media and content marketing game.
You’re in the right place, my friend!
That’s why I have put together a list of essential tools for hostels and small hotels – The Hostel Starter Pack. There are certainly more great automation and technological solutions which could find a way onto this list. However, it’s called “essentials” for a reason.
Though this blog post might include a more extensive list of tools for hostel marketing, they’re not necessary at the beginning of your journey.
I mean, you and I know how overwhelming work in the hospitality industry can be, right?
There’s a whole hostel to manage – from the staff and task management to hostel management operations vital in this business. People can’t see all the back office work you do behind closed doors. All they can see is (usually) happy and welcoming staff.
Nevertheless, this work is happening. Who creates all the social content, writes blog posts, schedules, and actually posts and shares this content?
It’s probably you – hostel owner, manager, receptionist, or marketing genie.
Since I have experience working in hostels, blogging, and creating content (yeah, multifunctionality is my second name), I have tried soooo many different marketing tools.
Have I found the perfect one? Well, no. Ok, there’s only one ideal and my favorite, and I’m going to tell you all about it in here, too. What’s more important is that these tools have free versions too.
(and we love free, am I right?)
Unless you want to become a full-time marketer, I don’t think you need paid versions.
Types of marketing tools you can use in a hostel or hotel to nail this game
On the wild west full of available marketing tools for hotels and hostels, there are different types you can use:
- Automation technologies: social media schedulers
- Survey tools
- Email marketing tools
- Design tools
- Add-ons (I call like that tools that will enhance the grammar and visual aspects of your hostel content)
The case for using marketing tools in a hotel or hostel (yes, this one is about benefits)
Ummm…toiling away with your content?
Let’s face it – you might not be the tech guru, and you might not have time to learn and use Photoshop. For these reasons and some more below, you should start using hotel marketing tools:
- Save time by creating and scheduling content in batches
- They will measure your results
- You will be able to create eye-catching content
- A better understanding of your audience
The best tools to improve the content and social media marketing game
For your convenience, I have divided these tools into four categories.
The best marketing tools for hostels to schedule social media content (they all have free but limited versions):
- Metricool – in the free forever version, you can manage social media for 1 brand and schedule up to 50 posts/month.
- Hootsuite – the limited free plan includes 2 social accounts, 5 scheduled messages, and 1 user.
- Later – so far, I think this is the best scheduler for Instagram. It lets you visualize your Instagram feed before you even hit publish. The free limited plan includes 1 set of social media (so 1 Instagram, Facebook, Twitter, LinkedIn), 30 posts per social profile, and 1 user.
Marketing tools for creating graphics that will make people soft on the knees:
- Canva (there’s a free and Pro version. With this link, you can try Canva Pro for 30 days free)
- Adobe Spark
Why you should consider Canva Pro for your hostel marketing
This is my absolute favorite design tool. (I told you initially that I would share my favorite tool in the whole world).
Canva makes creating beautiful designs for social media easy. I’ve used the free version for a few years until I’ve upgraded to Pro.
Here is why:
- You can create and save a Brand Kit. If your hostel or hotel has its color and font scheme, Canva Pro allows you to keep it forever, so you don’t waste time searching for what color number you need to use.
Plus, if between hundreds of fonts, the one you use is somehow not there, you can upload it.
- You can resize every design with one click – what you create for Instagram to Stories, Facebook, blog, pdf. Puff! Magic happens!
This is too good to be true – but it is THE BEST thing that will save you TONS of time.
- Scheduling social media posts with Content Planner directly from Canva – so no need for extra scheduling tools, yay! Becoming tech minimalists!
- And of course no limits on available images, photos, templates…
No boundaries on creativity.
- Google forms (free)
- Typeform (if you want to make your surveys look beautiful and user-friendly – Typeform is for you; there’s a limited free version)
- FourEyes (there’s a free version, which allows you to create logic questions)
Email marketing tools
A little side note: Though I firmly believe email marketing can be a game-changer for hotels, I don’t think it’s something necessary in the beginning. Especially good property management systems offer some kind of email automation.
Add-ons aka other valuable tools to up your hostel marketing game:
- Spacegram – if you write captions directly on Instagram, you know they can be capricious. So use Spacegram if you want captions to look just the way you wanted them to look.
- KeepPost – Instagram photo and video downloader (when you want to share/publish user-generated content)
- Empojipedia – yeah, emojis have their own encyclopedia!
- Grammarly – for correcting and improving your grammar and overall texts. Even if you’re a native English speaker, it’s worth going through Grammarly (there’s a free version, you can sign up with this link)
All the good things come to an end (and so is this blog post).
At the end of the day, these tools might not do the actual work for you. That’s not why they were made. However, they will make it easier and will release time to get other hostel management things done. Who knows, maybe using them will motivate you to keep going with marketing and improve your results.
Nevertheless, you can always outsource things like writing blog content for your hostel to freelancers like me (yeah, nothing like a bit of self-promotion here and there). Contact me here.
Or download the Hostel Starter Pack to get the list of essential tools to kick off your hostel or hotel.
No, there’s no inspirational sentence in the end.
Note: This post contains affiliate links. When you purchase something through them, I’ll receive a small commission with no extra costs for you 🙂